"Which scent should I wear today?"
We propose a new habit of
“wearing scent”.
Today is a special day, so let's put on our power clothes.
Let's put on pajamas after getting out of the bath.
It is getting chilly, so let's put on a jacket.
Just like the clothes you change according to your mood and lifestyle.
A fragrance that switches your mind and heart.
Incense for you, from habitus,
to accompany you in your life.
How habitus was born and where we want to go.
habitus is a brand of incense created by the fragrance company with a history of over 100 years.
By launching and merchandizing our own brand of fragrance, we are stepping out of the conventional framework of fragrance sticks,
We hope that the younger generation will be able to experience our technology and strong commitment.
Please enjoy the “real” fragrance that only we can reproduce.
habitus has the technologies to manufacture three types of fragrance in-house: Stick type, Bamboo type, and Cone type.
In particular, the technology for mixing and molding the Bamboo type is very rare in Japan,
so the ability to manufacture three types of fragrance in the same fragrance is one of the strengths of habitus.
With three types of fragrance richly blended with natural sandalwood, Chinese herbs, and fragrance, you can find the shape that best suits your lifestyle and preferences.
The clothes we wear in everyday life change depending on our mood, whether it is morning, noon, or night. We want people to choose and wear fragrance as easily as they do clothing. Therefore, habitus will continue to pursue gentle and pleasant fragrance that can be chosen according to time and mood.
The word “habitus” means for
“dress, possession, or worn habit" in Latin.
Incidentally, “habitus” is derived from the word "habit".
Therefore, 'habit' does not only means 'habit',
it also means "to dress."
In this way,
“habitus” also means “we” will create a new “habit” of “wearing” fragrance.
Through the fragrance of habitus,
we aim to create a lifestyle where incense is a natural part of your life.
From the initial cursive letter “h” of “habitus”,
we represented the smoke from incense and made it into a symbol.
The symbol reminds us of a ribbon (cloth),
expresses the new idea of “habitus” of “wearing" fragrance
in a design with movement.
It has a modern image that engineers are developing as a new challenge,
but at the same time,
it has a “gentleness” that allows it
to blend into your everyday life.
With this logo,
we propose a new custom of “wearing incenses" to everyone.
